Carol asked, "Does anyone have a list of reasons to join a project, that you would like to share? Or a good reason or two?" Reasons to join a project boil down to focusing further research into one's ancestral family. Someone who knows all he or she wants to know (a doubtful prospect) has no need of a DNA project (or any other aid). Most of us, however, have unanswered questions and "brick walls". DNA doesn't provide all the answers to the genealogical questions, but it does help show us where to look for the answers. FTDNA's language is -- by necessity -- objective, general (i.e., vague) and impersonal. (They could use better writers.) OOTH, you're free to translate generality into specifics and personalize it. In the instance you cited -- a man matching project members, but not a member himself -- it might be good to point out that he already has matches within the project and his joining (at no additional cost) could help him realize payoff from the investment he made when obtaining the test. You could emphasize the support that a project offers to members but is not available to non-members because project admins don't have access to non-member results. You could describe how simple it is to join the project, a few clicks on the website or an affirmative reply to your invitation letter. -rt_/)