Sheboygan Press April 29, 1927 Sheboygan Falls Business Men 2 J. ROSKA AND SON In May, 1897, John ROSKA started this business by buying out Otis TROWBRIDGE who had taken over the old Louis WOLF boot and shoe store at 105 Pine street. In 1916, Mr. ROSKA took his son, Herbert C., into partnership and the business was continued under the name J. ROSKA and Son. At the time this partnership was formed, the old building in which the store was located was remodeled, a new front built in, and the building made modern in every respect. When Herbert C. ROSKA returned home after the World war, in 1919, he bought his father's interest, continuing the business alone under the name of J. ROSKA and Son. This is now one of the leading exclusive shoe stores in Sheboygan Falls. A large and diversified line of men's, women's and children's shoes and hosiery are always carried in stock, giving to the people of that vicinity a choice of selection equal to that offered by similar stores in much larger cities. A first class shoe repairing department is maintained in connection with the store. L. A. PIERCE One of the rising young business men of Sheboygan Falls is L. A. PIERCE who, in 1922, started in business for himself by opening a grocery store on Pine street. Mr. PIERCE was born in Sheboygan Falls and has lived there all his life. He has been engaged in the grocery business for many years and is well known throughout the city and vicinity. Although he has been in business for himself for only four years, Mr. PIERCE has succeeded in building up a lucrative trade which is steadily increasing in volume. GUY MELENDY Prominent among technical workmen in Sheboygan Falls is Guy MELENDY, a leading electrical contractor in that community. In July, 1923, he purchased the electrical business established by Philo DEAN and since that time has carried on the business in the building located on the south side of Pine street west of Broadway. Mr. MELENDY is a careful and expert electrician, and does all kinds of electrical work, including the care of storage batteries. He deals in all kids of electrical fixtures, as well as selling and installing radio sets. PINE STREET MEAT MARKET On August 26, 1908, E. H. BLUST and G. J. TER MAAT entered into a partnership and established the Pine Street Meat Market, located at 203 Pine street, in the building erected many years ago by a man named BRUSH. This has since become the leading meat market in the community and under the competent management of E. H. BLUST, work is now in progress to make the market more inviting. A five-ton ice machine with cork insulation is being installed, together with two ice-boxes, also corked. One of the ice-boxes will serve the market and the other will be used in the curing room of salt meats and also for the sausage kitchen. When these appliances are installed, the market will be supplied with up-to-date refrigeration and will permit the giving of better service to the customers. The HUSSMAN counter in the shop is to be connected with the ice machine. In addition to the retailing of meat, Messrs. BLUST and TER MAAT are extensive buyers and shippers of livestock. A. W. RAUSCHERT One of the most progressive and aggressive business men in Sheboygan Falls is A. W. RAUSCHERT, who started in the retail furniture business in July, 1923. About a year ago he opened what is known as "The Furniture Home," located on Giddings avenue. This was formerly the George A. ROBBINS home, and Mr. RAUSCHERT inaugurated the unique plan of arranging the interior of this house in such a manner as to show the various designs of furniture and other house furnishings. The furnishings in this home are changed from time to time, in order to give customers different ideas in regard to styles of furniture, floor coverings and draperies. This has proved very popular. In his store located on the south side of Pine street, Mr. ROUSCHERT carries a stock of furniture and floor coverings. SHEBOYGAN FALLS MERC. CO. One of the rapidly growing retail establishments in Sheboygan Falls is the Sheboygan Falls Mercantile company, which was organized in 1921 by Al. E. KOEPPE, Leon PIERCE and Lee LIMBERG. These three enterprising young men took over the business which, for about thirty-eight years previously, had been conducted by WACHTER Bros. One year after the mercantile company was organized KOEPPE and Leonard KALK bought PIERCE's interest in the business, and since that time they have had supervision of the store, which is located on the south side of Pine street, near Detroit street. Recently the store was remodeled and greatly improved in appearance. This was made necessary on account of the increasing business and the urgent need for additional space for the handling of a larger stock of dry goods, fruits, groceries and notions, which form the lines carried by the company. H. W. SCHLICHTING & SONS In point of continuous years of business, the H. W. SCHLICHTING & Sons Cash and Carry Grocery is the oldest establishment of its kind in the city. It was started in 1896 by H SCHLICHTING, Sr., in a building 40 by 95 feet, erected by him at the northwest corner of Pine and Buffalo streets. In 1923 a new policy for conducting the business was adopted by changing the original method to that of cash and carry grocery, which proved a decided success and resulted in almost trebling the sales. In 1927 the store was again remodeled and enlarged, giving the store a modern appearance and making it the largest cash and carry grocery store in Sheboygan county. At the present time five hands are employed in handling the sales. The firm includes H. W. SCHLICHTING, F. H. SCHLICHTING, Paul F. SCHLICHTING, and Carlos SCHLICHTING. LINDNER SHOE STORE Among the many progressive young business men for which Sheboygan Falls is noted, none stand out more conspicuously that does L. L. LINDNER, sole owner of an exclusive shoe store located on the north side of Pine street. This store was established about thirty-five years ago by R. A. LINDNER. In 1912, the son, L. L. LINDNER, became associated with his father in the business. After the father's death in 1916, L. L. LINDNER took over the business and since then has been the sole owner. Mr. LINDNER carries a large stock of stylish footwear and maintains a department for high class shoe repairing. FALLS THEATRE In 1911 Ernest WIBBEN opened a motion picture theatre in a building located next door to the City Hotel. This form of entertainment becoming popular, in order to obtain greater seating capacity, WIBBEN moved to the HERTZBERG block on Pine street the following year. In 1913 R. B. GUYETT bought the motion picture house and after one year removed the equipment into the building which had been occupied by the Sanford Tire Shop, where it was known as the Rose Theatre. Mr. GUYETT remained at this location until the present new building was completed in 1916, when he took possession and continued operating the theatre until 1917, when it was purchased by Ed. KIRTCHER. The latter conducted the theatre until 1921, when it was taken over by P. M. CAIN, the present owner. Mr. CAIN aims to please the public, and to this end high class films are shown. J. P. SCHNEIDER One of the most popular and painstaking blacksmiths in the vicinity of Sheboygan Falls is J. P. SCHNEIDER, whose shop is located on Pine street where Detroit street intersects with that thoroughfare. Mr. SCHNEIDER began his apprenticeship twenty-eight years ago with John REICHERT in the old BENEDICT shop which was located at the north end of Broadway. Two years later he started in business for himself, and since that time has been the leading blacksmith in this vicinity. Eight years ago he took possession of the shop which he now occupies. Twenty-seven years ago Mr. SCHNEIDER became an active member of the volunteer fire department, and during the past fourteen years has been acting chief of the department. R. H. THOMAS The name of R. H. THOMAS has been identified with the business development of Sheboygan Falls for many years. He was associated with the firm of R. H. THOMAS & Sons, which rebuilt and newly equipped the flour mill later known as the Falls Roller Mills. In 1916 he was elected county clerk of Sheboygan county and after serving his term, in 1919, he purchased the lumber yard which for a number of years had been owned and conducted by H. E. BOLDT on Buffalo street north of the railroad tracks. In addition to a large supply of lumber of all kinds, R. H. THOMAS deals extensively in other building materials. HUGO VOWINKEL Hugo VOWINKEL, general plumbing contractor is a new addition to the business circles of Sheboygan Falls, having established a shop on Pine street about a year ago. Prior to that time, he was associated with his father and brother in the plumbing business in the city of Sheboygan for a number of years. Mr. VOWINKEL's experience in this line of work qualifies him to properly install the most exacting nature of plumbing. FALLS AUTO COMPANY In 1916 Jacob BUHLER started a garage and began dealing in automobiles in a building located on Buffalo street. In 1919 he moved into a building on the north side of Pine street, west of Broadway, which he now occupies as a sales room and service station. Under the name of Falls Auto company, Mr. BUHLER is sales agent for the Chevrolet and Buick automobiles. The service station, which is open day and night, is in charge of careful and competent mechanics, who are ready at all times to give prompt and efficient automobile service.