I've mentioned some of these before, but it helps to repeat from time to time to keep it fresh for everyone. Here are some ideas for improving website performance in how you're found in search engine results. 1) Be sure to populate the <title></title> tags at the top of each page with a relevant description for the content of the page, plus a brief description of the site itself. For example, if your site is for Martin County, NC, every <title></title> throughout the site should contain "Martin County, NC" (or some form thereof), plus the title for the individual page. Besides controlling what shows in the title bar of the window, it tells search engines what the page contains. 2) It is helpful to have the filename of the page also contain the title, something like "obituary-john-smith-1850-1925.html", using dashes instead of spaces. Using abbreviated names like "objsmith.html" will work, but don't add much to the meaning when a search engine indexes it. 3) For title that appears on the page, like "Obituary for John Smith 1850-1925", use <h1></h1> or <h2></h2> tags to identify the heading format. Using something like <font size="20">Obituary for John Smith 1850-1925</font> does not indicate any importance for this text, and usually the title is the most important part of the page. 4) For other headings and subheadings, use <h2></h2> (if not used for the title), <h3></h3> and <h4></h4>, with the higher numbers for lower-level subheadings. These things help search engines to evaluate and rank your information, and if you get a better rank, more people may find you.