I am only asking for some clarification. If we have an obituary for John Smith is is okay to label the file johnsmithobituary or best to label it john-smith-obituary? I have been typing out everything when labelling the files, but not using the hyphens between words. Jeanne/jmh --- On Fri, 6/22/12, Ray Gurganus <ray@gurganus.org> wrote: > From: Ray Gurganus <ray@gurganus.org> > Subject: [TTTP] search engine optimization tips > To: tttp@rootsweb.com > Date: Friday, June 22, 2012, 12:26 PM > I've mentioned some of these before, > but it helps to repeat from time to > time to keep it fresh for everyone.  Here are some > ideas for improving > website performance in how you're found in search engine > results. > > 1) Be sure to populate the <title></title> tags > at the top of each page > with a relevant description for the content of the page, > plus a brief > description of the site itself.  For example, if your > site is for Martin > County, NC, every <title></title> throughout the > site should contain > "Martin County, NC" (or some form thereof), plus the title > for the > individual page.  Besides controlling what shows in the > title bar of the > window, it tells search engines what the page contains. > > 2) It is helpful to have the filename of the page also > contain the title, > something like "obituary-john-smith-1850-1925.html", using > dashes instead > of spaces.  Using abbreviated names like > "objsmith.html" will work, but > don't add much to the meaning when a search engine indexes > it. > > 3) For title that appears on the page, like "Obituary for > John Smith > 1850-1925", use <h1></h1> or > <h2></h2> tags to identify the heading > format.  Using something like <font > size="20">Obituary for John Smith > 1850-1925</font> does not indicate any importance for > this text, and > usually the title is the most important part of the page. > > 4) For other headings and subheadings, use > <h2></h2> (if not used for the > title), <h3></h3> and <h4></h4>, > with the higher numbers for lower-level > subheadings. > > These things help search engines to evaluate and rank your > information, and > if you get a better rank, more people may find you. > > ------------------------------- > To unsubscribe from the list, please send an email to TTTP-request@rootsweb.com > with the word 'unsubscribe' without the quotes in the > subject and the body of the message >