Michael makes a valuable point. Tell the client why they should hire you above other genealogists. Discuss your knowledge, expertise, how you adhere to professional standards, etc. This is something I didn't do well in my early days... Sincerely, Melanie D. Holtz, CG Holtz Research Services 7283-102 NC Hwy 42 W, #402 Raleigh, NC 27603 [email protected] www.holtzresearch.com Co-Owner, Virtual Institute of Genealogical [email protected] CG or Certified Genealogist and CGL or Certified Genealogical Lecturer are service marks of the Board for Certification of Genealogists, used under license by Board-certified genealogists after periodic competency evaluation, and the board name is registered in the US Patent & Trademark Office. > To: [email protected]; [email protected] > Date: Mon, 10 Nov 2014 15:16:07 -0500 > Subject: Re: [TGF] Marketing > From: [email protected]; [email protected] > > I looked at your website, but I didn't see any specific information about > your services, specialties, or fees. Simply having a website is not enough > (though it is extremely important)--having an informative website with a > "Call to Action" is how you convert visitors into clients. > > Michael Hait, CG(sm) > [email protected] > http://www.haitfamilyresearch.com > Author of the *Online State Resources for Genealogy* ebook > See http://haitfamilyresearch.com/onlineStates.htm > > CG and Certified Genealogist are service marks of the Board for > Certification of Genealogists, used under license by board certificants > after periodic competency evaluation, and the board name is registered in > the US Patent & Trademark Office. > -----Original Message----- > From: Heritage Detective via > Sent: Monday, November 10, 2014 10:53 AM > To: [email protected] > Subject: [TGF] Marketing > > Would folks mind sharing tips about marketing? Since I started my business > this past summer, I've mostly been working on my professional education and > on doing pro bono work that will extend my skills. I've done some research > for friends, some writing for a small museum, and I work with another friend > once a month helping her learn how to research her family. My one paying > client so far found me through my APG listing. > > I have a website and am on Facebook and Twitter. I belong to my local APG > chapter and to a couple local societies. One participant in a recent APG > webinar mentioned that she does presentations at senior centers and gets > some clients that way. What other marketing strategies have you found to be > successful? > > Any suggestions would be greatly appreciated! > > Annette > Annette Burke Lyttle > HERITAGE DETECTIVE, LLC > Westminster, Colorado > 303-217-3452 > [email protected] > http://heritagedetective.com > > > > > > The Transitional Genealogists List was created to provide a supportive > environment for genealogists to learn best practices as they transition to > professional level work. Please respect the kind intentions of this list. > ------------------------------- > To unsubscribe from the list, please send an email to > [email protected] with the word > 'unsubscribe' without the quotes in the subject and the body of the message > > The Transitional Genealogists List was created to provide a supportive environment for genealogists to learn best practices as they transition to professional level work. Please respect the kind intentions of this list. > ------------------------------- > To unsubscribe from the list, please send an email to [email protected] with the word 'unsubscribe' without the quotes in the subject and the body of the message