Would folks mind sharing tips about marketing? Since I started my business this past summer, I've mostly been working on my professional education and on doing pro bono work that will extend my skills. I've done some research for friends, some writing for a small museum, and I work with another friend once a month helping her learn how to research her family. My one paying client so far found me through my APG listing. I have a website and am on Facebook and Twitter. I belong to my local APG chapter and to a couple local societies. One participant in a recent APG webinar mentioned that she does presentations at senior centers and gets some clients that way. What other marketing strategies have you found to be successful? Any suggestions would be greatly appreciated! Annette Annette Burke Lyttle HERITAGE DETECTIVE, LLC Westminster, Colorado 303-217-3452 [email protected] http://heritagedetective.com
I looked at your website, but I didn't see any specific information about your services, specialties, or fees. Simply having a website is not enough (though it is extremely important)--having an informative website with a "Call to Action" is how you convert visitors into clients. Michael Hait, CG(sm) [email protected] http://www.haitfamilyresearch.com Author of the *Online State Resources for Genealogy* ebook See http://haitfamilyresearch.com/onlineStates.htm CG and Certified Genealogist are service marks of the Board for Certification of Genealogists, used under license by board certificants after periodic competency evaluation, and the board name is registered in the US Patent & Trademark Office. -----Original Message----- From: Heritage Detective via Sent: Monday, November 10, 2014 10:53 AM To: [email protected] Subject: [TGF] Marketing Would folks mind sharing tips about marketing? Since I started my business this past summer, I've mostly been working on my professional education and on doing pro bono work that will extend my skills. I've done some research for friends, some writing for a small museum, and I work with another friend once a month helping her learn how to research her family. My one paying client so far found me through my APG listing. I have a website and am on Facebook and Twitter. I belong to my local APG chapter and to a couple local societies. One participant in a recent APG webinar mentioned that she does presentations at senior centers and gets some clients that way. What other marketing strategies have you found to be successful? Any suggestions would be greatly appreciated! Annette Annette Burke Lyttle HERITAGE DETECTIVE, LLC Westminster, Colorado 303-217-3452 [email protected] http://heritagedetective.com The Transitional Genealogists List was created to provide a supportive environment for genealogists to learn best practices as they transition to professional level work. Please respect the kind intentions of this list. ------------------------------- To unsubscribe from the list, please send an email to [email protected] with the word 'unsubscribe' without the quotes in the subject and the body of the message
Marketing is a many-faceted animal. It sounds like you've done a good job getting started in the most obvious avenues. A few other ideas might be: A blog specific to your research specialty. Don't make it too broadly based, as a specific topic will bring them back for more (sign up for your RSS feed) and there are already too many broadly-based genealogical blogs out there. Join your local APG chapter, many of which print brochures that they put in key archives/libraries. Linkedin -Using this social media platform in a variety of ways has brought about $12,000 worth of business to me this year. I post links to my blog posts and answer questions in groups that are specific to my area of expertise. Also, Marian Pierre-Louise has a webinar on targeting clients/marketing which is very valuable. http://www.thegenealogyprofessional.com/webinars/ Sincerely, Melanie D. Holtz, CG Holtz Research Services 7283-102 NC Hwy 42 W, #402 Raleigh, NC 27603 [email protected] www.holtzresearch.com Co-Owner, Virtual Institute of Genealogical [email protected] CG or Certified Genealogist and CGL or Certified Genealogical Lecturer are service marks of the Board for Certification of Genealogists, used under license by Board-certified genealogists after periodic competency evaluation, and the board name is registered in the US Patent & Trademark Office. > To: [email protected] > Date: Mon, 10 Nov 2014 08:53:33 -0700 > Subject: [TGF] Marketing > From: [email protected] > > Would folks mind sharing tips about marketing? Since I started my business > this past summer, I've mostly been working on my professional education and > on doing pro bono work that will extend my skills. I've done some research > for friends, some writing for a small museum, and I work with another friend > once a month helping her learn how to research her family. My one paying > client so far found me through my APG listing. > > I have a website and am on Facebook and Twitter. I belong to my local APG > chapter and to a couple local societies. One participant in a recent APG > webinar mentioned that she does presentations at senior centers and gets > some clients that way. What other marketing strategies have you found to be > successful? > > Any suggestions would be greatly appreciated! > > Annette > Annette Burke Lyttle > HERITAGE DETECTIVE, LLC > Westminster, Colorado > 303-217-3452 > [email protected] > http://heritagedetective.com > > > > > > The Transitional Genealogists List was created to provide a supportive environment for genealogists to learn best practices as they transition to professional level work. Please respect the kind intentions of this list. > ------------------------------- > To unsubscribe from the list, please send an email to [email protected] with the word 'unsubscribe' without the quotes in the subject and the body of the message