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    1. Re: World Book
    2. Bettye Heinrich
    3. A Cease and Desist order is only issued to cover one filed complaint that is found to be a legitimate complaint. In the case of the bk company in Bath, OH they were found to use deceptive advertising through their mail brochures. The US Postal Service issued them a Cease and Desist order. The bk company then changed their advertising to bring it in compliance with the law. In my opinion I still feel that they border on being deceptive in their offer. That bk company has been in business many yrs and their story matches those in Tom Brokaw's Fleecing of America series on the evening NBC news. So many people have been lured to buy there surname bk offering with the hope that it will further their genealogy research only to find that it is basically just a typewritten list of all the people in the USA with that surname that they could find in telephone bks, etc. I have been researching my ancestry for some 30+ yrs and during that time the Bath OH bk company has offered me many times me a bk on my RARE surname. I purchased one at a used bk store for $5 just to have to show people in my genealogy group what they would get for their money. Good luck, Bettye

    04/10/1999 11:12:15