It was packaged in the same packaging as Sunbeam's regular bread, and it was just called Round Thin Sliced Bread, from Mayer's bakery. It was sold right where the regular white bread was in the stores. Are we talking about the same thing? The crust was different than regular breads...kids actually started eating the crusts :o) I always ate mine because Mom told me it would give me curly hair. My cousin wouldn't eat hers, because she said her hair was way too curly already :o) LOL!!!!! :o) Lynn Jerilyn wrote: I remember the round ,sliced bread.I believe it was called Viennese. Loved it as well.