My brother and i just had this discussion last weekend - i remember the books being worth $1.25 and later $2.50. They were worth more if you took the coupon value for merchandise as i recall than if you took the cash value. I remember the time my aunt left an entire bag full of filled books on the back bumper of her car ( remember when Chevys had bumpers you could do that with??) and drove off. She retraced her route umpteen times and i don't think she would have searched as hard for one of the nieces or nephews as she did that bag.... I recall she had $65 worth of stamps in it. This was in the late 50's - early 60's.