Cosmetic surgery gets a media makeover By Susan T. Port, Palm Beach Post Staff Writer Sunday, May 9, 2004 BOCA RATON -- Dr. Jeffrey Ganeles was watching an episode of the reality show Extreme Makeover when he took exception to the treatment a cosmetic dentist offered for a patient. So the 46-year-old periodontist from Boca Raton called the ABC-TV show and suggested that the producers give him a chance. That move landed him the first of two appearances on the show, but the resulting media attention -- "phone calls and e-mails from around the country and worldwide" -- prompted him to do something an increasing number of cosmetic surgeons are doing. He hired a public relations firm. "I thought it would be better to have people who specialize in contact and placing stories," said Ganeles, who signed on with Smith & Knibbs of Deerfield Beach in January. ..............................