SNIPPET: Ed HERLIHY (1909-1999) was famous before anyone knew his name or saw his picture. HERLIHY informed millions of Americans about the leading news of the day, especially the events of WW-II, as the voice of Universal Studio's newsreels shown before each movie. After the war he began a long association with Kraft Foods, hosting their sponsored radio programs and later the "Kraft Television Theater" in the 1950s. Audiences never saw his face, but grew to love his friendly, assuring voice. Once when helping a blind man cross the street at New York's Times Square, the man said, "I know you. You're the cheese man on TV." HERLIHY did countless commercials for other products and later provided voiceovers for movies such as Woody ALLEN's "Radio Days" and "Zelig."