I agree, although this price is the lowest I've ever seen which makes me wonder whether it is likely to be lower on Black Friday.  One possibility is that shipping fees could be reduced or waived. DNA Heritage has the same price and shipping is waived on two kits or more, but I don't know whether My Heritage Kits include return postage. Lindsey     Hi Lindsey. Normally the price is less with the black Friday sales. I have noticed that ancestry, living dna, my heritage and ancestry have all had sales on this month and wonder if they are all trying to grab Christmas sales before the competition (also to grab the shoppers who start and finish their shopping for Xmas early). I won't be surprise if the black Friday sales are lower about a week after this current sale ends and that it launches the usual Christmas sales. Karen