Advertising History & Science 7 Books, 3,600 pages Requires Adobe Reader 5.0 or higher to View (or MAC Preview Ver. 3) $9.95 + $1.99 shipping and handling http://cgi.ebay.com/Advertising-History-and-Science-7-Books_W0QQitemZ200421933486QQcmdZViewItemQQptZLH_DefaultDomain_0?hash=item2eaa1401ae Subject date pages Advertising 1914 464 Ad Principles 1915 575 Ad Psycology 1908 295 Motion Picture Advertising 1915 300 Ad Essentials 1921 342 Advertising and Selling Magazine Vol. 8 1926 1252 Ad Campaigns 1922 360 "Advertising is indispensable to modern business. Just as oxygen is one of the necessary component parts of the air which sustains life, so advertising has become one of the vital forces that sustains business. It not only breathes the breath of life into business, but it develops and regulates the wants, the habits and the life of the individual. It is largely responsible for the culture and refinement of present-day civilization. In this Text the author has endeavored to organize and classify the principles on which the new science is founded. It is hoped that the business man will find these fundamentals of practical value in plan- ning, creating and supervising his advertising. The application of the principles, or the art of advertising, is fully treated in a later Text."