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    1. [ALHN-GENERAL] Analysis of State Websites
    2. Paul Puente
    3. Hello Everyone There was a bit of a disconnect between Joyce and me when the results of my analysis of the State websites were sent to you in her email. Please let me explain. My analysis was not about the broken links on these sites but rather I set out to examine two issues: 1. Does the website appear on first 5 pages of results in Google using two keywords: “genealogy” and the name of the State? 2. Number of HTML coding errors on only the index page of the website as measured by W3C markup validation service. Includes errors and warnings. I did this because the topic of the past two weeks on our boards was how to better market our organization. My suspicion was that researchers didn’t know about us because they can’t find our websites when doing Web searches. I set out then to either prove or disprove my hypothesis. In so far as only the State websites was concerned, my hypothesis was correct. Only 5 of the 50 (actually 48) websites showed up in the first 5 pages (50 ranked results) of a Google search. This link has a cleaner chart of my results: http://www.paulpuente.com/analysis.html The other issue dealt with the number of html and script errors on the home page of the State. You might ask, “If the page displays then what difference does the number of errors matter?”. The answer is that it matters a great deal. Not only might the page not display correctly in other browsers or older versions of browsers but Google, Yahoo, and other search engines measure the quality of the website and whether a website page meets W3C standards is important. It is my hope that my tutorials will help you improve your sites. One other correction in Joyce’s email introducing my tutorials. I’ll be rolling these out over the next couple of months, not weeks. Again, in case you missed it, you can find the first one at: http://www.paulpuente.com/tutorial_1.html. This is the series of topics I will be covering in my tutorials. All of these are important if you are to improve your site's search engine ranking. • Keyword usage • Site structure • Site speed • Time spent on site • Number of inbound links • Quality of inbound links We can market and advertise our organization all we want but unless we show up in the first couple of pages of search engine results we will never become known. Paul

    11/16/2013 01:06:06